This asset is created to help you to build a commercial plan that works.

This guide is a clear structure for building your event’s business logic — and making sure the numbers work all the way through.

Whether you're organising a championship, a major festival, or a large public event, this guide shows you how to:

• Define what you’re selling — tickets, services, experiences, rights

• Map who pays, what they get, and when the income flows in

• Set commercial rules so your decisions are grounded

• Plan for risk, margin, and retention — not just top-line numbers

• Use your revenue strategy to align leadership, funders, and teams

You'll get:

• A step-by-step framework tested in real events

• Templates and examples for stakeholder value, income logic, and timeline

• A fully editable Google Doc to shape your own strategy

• Smart prompts that work solo or in team sessions

This guide is for event professionals who are done guessing — and ready to build the kind of business model that holds up when delivery starts.

No filler. No hype. Just a strategy that earns — and keeps — real value.

📌 Please note: Due to the nature of digital downloads, all sales are final and non-refundable. Once purchased, the full guide is instantly accessible and cannot be returned.