This isn’t a design brief. And it’s not a moodboard.

This is the real work — the strategic brand platform that defines what your event stands for, how it behaves, and how people will remember it.

Whether you're running a world championship, a major festival, conference or a national event series, this guide helps you:

• Write a sharp brand story rooted in strategy — not decoration

• Define your brand’s tone, values, and messaging before you hire an agency

• Create a real promise your audiences will feel — not just hear

• Shape consistent experience principles for volunteers, signage, and social media

• Build a brand that supports your event’s vision, business model, and long-term legacy

You'll get:

• A proven step-by-step framework built for real event organisers

• Smart prompts and examples that go beyond brand fluff

• An editable Google Doc to shape and share your platform

• Practical tools for connecting strategy to comms, content, and delivery

This guide is for organisers who want branding that’s more than just visual — and ready to make it matter from the inside out.

No filler. No fluff. Just a guide that works.

Please note: This is a digital download product — all sales are final, and no refunds apply.