€47,00 EUR

I understand I will be added to the email list by Bonacube Oy / Jesse Kiuru for the purpose of communicating with me on this purchase and that I can unsubscribe at any time. Address is a mandatory collection for tax purposes and won't be used anything else.  

Add the Mission Statement Guide — define what drives your event, so your strategy stays focused. (47 EUR)

 

A Practical Guide to Strategic Objectives - Write outcomes that matter

This isn’t another vague framework for strategic objectives. 

This is the how — the method that helps you turn vision and mission into sharp, usable objectives that actually guide your event forward.

Whether you're organising a major sports event, cultural festival, or citywide activation, this guide shows you how to:

  • Identify what your event must achieve — and what doesn’t deserve strategic focus

  • Write outcome-based Strategic Objectives that shape decisions, not just reports

  • Avoid generic, bloated, or generic goals that slow down execution

  • Balance vision, visibility, experience, delivery, impact, and value

  • Use your objectives to guide teams, plans, partners, and trade-offs

You'll get:

  • A tested step-by-step framework (built for real organisers)

  • 25+ realistic example objectives, grouped by theme and function

  • A simple but powerful template to write your own

  • Deep-thinking prompts to unlock clarity — solo or with your team

  • A quick checklist to test and sharpen your final list

This guide is for event professionals who are done writing strategy documents that no one uses — and ready to focus on what truly drives success.

No filler. No fluff. Just tools that work in a one editable 29-page-Google Document.