Define the Vision. Set the Direction.
Write the one sentence that will shape everything else.
This is your first — and most important — step toward an event strategy that works.
What you get:
✅ Strategy context checklist
✅ Vision writing framework (with examples & methods)
✅ Smart prompts for solo or AI co-creation
✅ Fill-in template to write and test your own vision
Whether you’re starting from scratch or refining your current approach, this guide gives you the clarity, tools, and structure to do it right — without needing consultants or slideshows.
Who it’s for:
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Event organisers
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Host cities and bidding teams
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Strategic leads and content producers
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Anyone tasked with creating “the big idea” for an event
Include link to editable 17-pages-Google Doc template. Just make a copy and start using it right away.